Problems we solve

Five conditions that put a brand behind the business.

Each one is a business condition with a cost attached - to sales, to hiring, to how much room the company has to grow. Find the one that describes yours, and see how we work on it.

The business has outgrown the brand.

Revenue, headcount and capability have moved on. The name, the identity and the story still describe a smaller, earlier version of the company - and leadership has no shared language for what it's actually becoming.

What's usually causing it: Usually a name or identity chosen years ago for a narrower business, and no one has stopped to re-decide what the company is now that it's grown.
How we approach it: We start underneath the marketing - the business, the market and the customer - to understand what the company has actually become, then decide what the brand needs to say about it.

Explore Brand Strategy →See how we rebuilt Republic Drill Co. →Talk through this problem with us →

Republic Drill Co. equipment in the field, rebranded from the ground up

The market doesn't see what makes you valuable.

The company is genuinely different - better process, better product, deeper expertise - and none of it is landing. Customers default to comparing on price because nothing else has been made clear enough to compare.

What's usually causing it: A position that was never decided, or one decided years ago and never sharpened as the market and the competition moved.
How we approach it: We look for the overlap between what the company can genuinely deliver, what customers actually value, and what competitors can't easily claim - then build the language and architecture to own it.

Explore Brand Positioning →See how RhinoTop earned a category →Talk through this problem with us →

RhinoTop tough overlay system product identity

Growth is taking the business somewhere the brand was never built to go.

Leadership is preparing to enter a new market or expand through an acquisition. The current identity was designed for a different audience and needs to be reconsidered for the business you're building.

What's usually causing it: An identity system built for one market, one price point or one audience, being asked to do work it was never designed for.
How we approach it: We build the identity from the position - a system with enough range to carry the company into where it's actually going, and recognizable enough to hold together while it gets there.

Explore Brand Identity →See how maturityOS launched a new category →Talk through this problem with us →

maturityOS mobile readiness brief: product design carrying the new identity

Different parts of the company are telling different stories.

Sales and the website describe the company differently. Materials created by separate teams over several years are still in use, often with conflicting language and imagery.

What's usually causing it: Specialists - designers, photographers, developers, writers - brought in one at a time, each reinterpreting the company from scratch.
How we approach it: We put every hand on the brand from the start - strategy, design, web, photography and film - so the story stays the same no matter which touchpoint a customer meets first.

Explore Brand Experience →See how Harkin launched as one company →Talk through this problem with us →

Harkin Surfaces business cards: one mark, one message, one voice across every touchpoint

The strategy is sound but the market still hasn't felt it.

Leadership has approved the positioning, but employees are still using the old sales and recruiting materials. The new brand needs a rollout plan and someone responsible for putting it into use.

What's usually causing it: A launch that stopped at the guidelines - no rollout plan, no sales enablement, no internal adoption to carry the thinking past the presentation.
How we approach it: We treat launch as the start of use - equipping the people who have to carry the brand and building the tools that put the strategy to work in front of customers.

Explore Brand Activation →See how Burlebo put its brand to work →Talk through this problem with us →

RIDE FOR THE BRAND

Put your brand in good hands.

Tell us where the brand is and where the business is headed. Your business has already done the hard part — it's time the brand caught up.

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