Put It to Work
Plan the launch and help your team use the new brand.
Once the work is approved, we run the rollout: leadership briefing, employee launch, sales tools rebuilt, website and channels switched over, customers and partners notified, campaign in market.
Your team needs to know what is changing, when it changes and where to find the materials they'll use.
Start a projectGive the team a practical rollout plan.
Internal adoption takes preparation. Sales needs the updated deck before a customer meeting; recruiting needs current language for open roles. We work through those requirements as part of the launch plan.
We plan the sequence with leadership: who hears it first, what has to be built before the announcement, which assets go live on day one, and what follows in the first quarter.
Internal adoption
Leadership rollout, an all-hands launch, and the internal tools and templates that let every employee explain what the company stands for, who it serves, and how the story shows up in their role.
Sales enablement
Positioning proves out in the sales conversation. Sales decks, value proposition tools, pitch materials, proposals and case-study systems, built with the people who use them every week.
Market launch
Launch strategy, launch messaging, campaigns, website launch, social rollout, customer and partner communication, environmental rollout, market-facing assets.
Stewardship
Brands drift as more people use them. We stay on to extend the system, review new work against the position, and keep the story consistent as the business adds products, markets and people.
The work that goes live once the brand is approved.
Scope varies by engagement. A typical rollout includes:
- —Leadership and employee launch
- —Website and digital channels switched over
- —Sales deck and proposal system rebuilt
- —Email, social and profile assets updated
- —Signage, vehicles and packaging replaced
- —Trade show and event materials
- —Recruiting and onboarding materials
- —Customer and partner announcement
- —Launch campaign in market
- —Templates handed to the internal team
Every stage earns the next one.
Find the Truth
Understand the business, customer, market and opportunity.
Shape the Story
Decide where the company should stand and how to say it.
Make the Mark
Give the position a form people can recognize.
Build the World
Carry the brand into the places people experience it.
Put It to Work
Launch it, equip the people who use it, keep it honest.
What this looks like in practice
RIDE FOR THE BRAND
Put your brand in good hands.
Tell us where the brand is and where the business is headed. Your business has already done the hard part — it's time the brand caught up.