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Industrial products2025

RhinoTop

One system. Five layers. Three substrates.

RhinoTop hero
The problem

The PRT™ system preserves, repairs and increases traction on asphalt, concrete and bridge decks - engineered to return lanes to traffic in hours, not days. The category is crowded with lookalike specs and forgettable names.

The approach

Built RhinoTop as a product brand with its own vocabulary: PRT™ system, Rhino-tough layers, named components. Design language pulled from industrial spec sheets and heavy-equipment livery. Site organized by substrate and by layer.

The outcome

A brand that certified installers, engineers and specifiers all read the same way. Every product carries its weight individually and snaps into the stack visually and verbally.

5
layer PRT™ system
3
substrates unified
hrs
back to traffic, not days

"For the first time, our installers and specifiers hear the same story about what makes RhinoTop different."

- RhinoTop leadership
Visit rhinotop.com
Selected assets

Work from the build.

Brand books, identity systems, digital work and photography from this engagement.

No smoke. No mirrors.

Put your brand in good hands.

Put your brand in good hands.