Client
Burlebo
Industry
Apparel
Scope
Story, Photography, Film
Our hand
Partial scope
Also credited
Britton Hardcastle
The business problem
Expanding into a new culture is the easiest place for a brand to look like a tourist. Burlebo needed the country side of the brand to read as real, not as a costume change.
Our hands on this build only. Other work shown was handled by the client or their partners.
The thinking
Britton Hardcastle went with them and captured the journey - rodeo grounds, pearl snaps, the people and the places the brand was moving toward. Film and stills out of the same days, so the story of the shift is told in one voice.
What changed
A library of film and photography that shows Burlebo earning its place in country, running across the brand's channels and campaigns.
Hand on the brand
- Britton HardcastlePhotography, film and storytelling
