Ranch Experiences

Two days out of the office.

Brand Roundups

Two days at the ranch to settle the decisions the business has been carrying.

A Roundup is working time, and it's the first stage of our method run in the open. Senior leadership leaves the normal environment, works through the consequential decisions together, and agrees on where the company needs to stand. Then Brand Hand builds from that — story, identity, digital, photography and film, all the way into what customers experience.

A Brand Roundup working session at the ranch
What gets decided

Decisions, not discussion.

  • The position: one audience, one category, one reason to choose you.
  • The story leadership will tell the same way in every room.
  • The disagreements inside the team that quietly slow every launch.
  • What the brand says no to for the next eighteen months.
What you leave with

Driving home with it settled.

  • A positioning decision the leadership team has signed off on out loud.
  • The language for it, written down while everyone is still in the room.
  • A clear read on what has to get built, and in what order.
  • Two days of context our crew carries into the rest of the build.
How it works

Who comes, and how the two days run.

Who should attend
Founders, CEOs and the leadership team that owns the decision. Small enough that everyone is in the conversation.
How long
Two days, overnight at the ranch in the Texas Hill Country.
How it runs
Working sessions in the morning, ranch work and open air in the afternoon, dinner and the honest conversation at night.
Where it fits
Roundups run inside the strategy stage of a build. Working time in a better room.

This is where the work comes from.

Roping during ranch workEvening gathering at the ranchGroup ride at first lightThe bar at the ranch house
A rider competing in the ranch rodeo
Brand Rodeos

Once a year, everyone who rides for the brand comes out.

Clients, partners and crew, a real ranch rodeo and a long dinner afterward. The best brand work happens between people who know each other, so we make a point of it.

Want to bring your team to the ranch?

Tell us about your team and what you're working through, and we'll let you know whether a Brand Roundup is the right move and when to do it.

Inquire about a Roundup
Put your brand in good hands.