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Harkin Surfaces

Surfaces built to last. Repairs that hold the line.

Client
Harkin Surfaces
Industry
Infrastructure services
Scope
Strategy, Positioning, Story, Design, Digital, Photography, Film
Our hand
Full build
The business problem

Generations of field experience, no company and no brand to carry it. Harkin had to read as a certified RhinoTop installer and as a full surface repair contractor across multiple sectors - not a crew for hire.

The thinking

One promise: surfaces built to last, repairs that hold the line. Six services under one accountable team - crack sealing, sealcoating, asphalt rejuvenation, line striping, concrete repair, ADA compliance - and a four-step process anyone can follow: Assess, Seal, Coat, Stripe. Plainspoken identity, family-owned voice, and a site organized the way an owner buys. Photography shot on live jobs, real crews, real substrates.

0→1
company and brand built from the name out
6
services under one accountable team
2
families, generations of field experience
4
step process: assess, seal, coat, stripe

"If a repair doesn't hold up to the next freeze, the next summer, the next decade - we shouldn't have done it."

- Harkin Surfaces founders
Business cards: the mark, the hazard stripe, the promise.
Design

Identity, digital and the systems behind it.

Photography & film

The work, shown as it was made.

What changed

Harkin launched as a company, not a crew. Public agencies and property owners see the six services, the process and the numbers in one visit - repairs at a fraction of replacement cost, most jobs back open the same day - and RhinoTop has a branded installation arm to specify.

Visit harkinsurfaces.com
Harkin Surfaces brand work
No smoke. No mirrors.

Put your brand in good hands.

Put your brand in good hands.