What we build follows what the business needs.
Brand Hand works from the business problem outward. Positioning, identity, web, photography, film, launch and the rest come into the engagement where they can actually move the brand forward.
Not sure which stage the brand is at? Start with the problem.
Five stages, in order.
Find the Truth
Before we build anything, we get underneath the marketing and understand the business, the customer, the market and where the company is going.
Explore Brand Strategy →Shape the Story
Once we know what's true, we decide where the company should stand, what it can credibly own, and how to make that difference clear.
Explore Brand Positioning →Make the Mark
We turn the position into a visual identity people can recognize, remember and trust.
Explore Brand Identity →Build the World
We carry the brand into the places people actually experience it — digital, photography, film, sales materials, campaigns, environments and the touchpoints that make it real.
Explore Brand Experience →Put It to Work
We run the rollout: leadership briefing, employee launch, sales tools, website and channels live, campaign in market — then stay on it so the brand holds.
Explore Brand Activation →See the work these five stages produced or book a 20-min fit call.
Disciplines we use inside any stage.
Digital design
Websites, campaigns and product surfaces - the place the whole brand has to work at once. Strategy, design and build.
Photography
Real people, products and places, shot on location with intent.
Film
Short-form brand film and field documentary work, when a story needs motion.
Murals & hand-painted signage
Brand murals, hand-painted signs, lettering and artwork - the brand rendered at full scale by real painters and sign painters.
Logo & brand mark
The mark itself: logotype, symbol and the usage system around it - built for a new brand, or to replace the one a business has outgrown.
Naming
Company, product and category names, built to survive a legal search and a sales call.
Sales tools
Decks, sell sheets and proposal systems that put the strategy to work.
Two ways to work together.
Complete brand build
A twelve-to-twenty-four-week engagement covering strategy, story, identity, experience and activation. We manage the work through rollout.
Ongoing partnership
Six to twelve months and up. Steady creative support once the brand is live - campaigns, content, new launches.
Not sure which stage you're in? Start with the problem.
Questions we get asked
What does Brand Hand do?+
Brand Hand helps companies define their position and put it to work through identity, websites, photography, film and rollout. We focus on outdoor, Western, lifestyle and blue-collar businesses.
Where is Brand Hand based?+
We are based in Dripping Springs, in the Texas Hill Country near Austin. We serve companies across Austin and Dallas–Fort Worth, as well as clients nationwide. Client offsites take place at the ranch.
What does a complete brand build cost?+
Complete brand builds start at $25,000. Ongoing partnerships start at $5,000 a month. If that's not the range you're in, tell us anyway and we'll point you to someone who fits.
How long does a brand build take?+
Twelve to twenty-four weeks, depending on scope. Partnerships run six to twelve months after that.
Do you take one-off projects?+
We build or re-work the whole brand, then stay on it. That way the thinking carries all the way into the market and keeps holding up as the business moves.
What's the difference between a brand building company and an agency?+
We own the brand end to end. Strategy, design, web, photography and film all answer to one crew and one partner, so the work stays coherent through every handoff.
Do you work with startups?+
Yes. We work with founders to define the offer, understand the intended customer and develop the brand for launch. The research reflects how much the company has already tested and learned.
What industries do you work in?+
Our focus is outdoor, Western, lifestyle and blue-collar companies. That includes apparel and consumer products, manufacturers, equipment suppliers and trade businesses. The scope depends on what customers need to understand about the company and what the business is trying to accomplish.
RIDE FOR THE BRAND
Put your brand in good hands.
Tell us where the brand is and where the business is headed. Your business has already done the hard part — it's time the brand caught up.