Saints had a real story - one maker, a bench, a hard season that turned into a trade. The creative work existed, but it had no home where people could actually see it and give it the attention it had earned.
Our hands on this build only. Other work shown was handled by the client or their partners.
Britton spent time at the bench and on the ride: felt getting shaped, brims distressed, boots pulled from the last, hats on the people who wear them. He produced and filmed the Saints film as well as the collaboration work.
The work, shown as it was made.
A library of film and stills that truly tells the story of Saints Western. They read as earned rather than styled. Strategic collaboration with Summer Moon Coffee and Brandon Lake that pushed the brand in front of audiences it hadn't reached on its own.
- Britton HardcastleHand on the brand - photography, film and storytelling