Client
Saints Western
Industry
Western goods
Scope
Photography, Film, Story
Our hand
Partial scope
Also credited
Britton Hardcastle
The business problem
Saints had a real story - one maker, a bench, a hard season that turned into a trade. The creative work existed, but it had no home where people could actually see it and give it the attention it earned.
Our hands on this build only. Other work shown was handled by the client or their partners.
The thinking
Britton spent time at the bench and on the ride: felt getting shaped, brims distressed, boots pulled from the last, hats on the people who wear them. He also produced collaboration work with Summer Moon and Brandon Lake that carried the Saints story to new rooms.
Photography & film
The work, shown as it was made.
What changed
A library of film and stills that reads as earned rather than styled, and collaboration work that pushed the brand in front of audiences it hadn't reached on its own.
Hand on the brand
- Britton HardcastleHand on the brand - photography, film and storytelling