Client
Summer Moon
Industry
Coffee & hospitality
Scope
Photography, Film, Story
Our hand
Partial scope
The business problem
The oak-roasting process is the difference, but most of the imagery in market didn't show it. The brand needed pictures that made the method obvious.
Our hands on this build only. Other work shown was handled by the client or their partners.
The thinking
We spent time in the roast house and shot it working: doors open, coals raked, beans off the belt. Warm, dark, honest frames instead of staged product light.
Photography & film
The work, shown as it was made.
What changed
A photo library that shows the process, the people and the product in the same visual language - usable across packaging, web and social.