Client
Lucchese
Industry
Heritage apparel
Scope
Photography, Film
Our hand
Partial scope
The business problem
A brand with that much history doesn't need to be explained. It needs to be seen. The work was to show the making and the wearing without dressing either one up.
Our hands on this build only. Other work shown was handled by the client or their partners.
The thinking
No stylists inventing a world. We shot the bootmakers, the lasts, the leather and the people who live in the boots - close on the hands, wide on the country. Film and stills from the same rooms so the whole set reads as one brand.
Photography & film
The work, shown as it was made.
What changed
A library of films and photography Lucchese can run anywhere - premium without polish, heritage without nostalgia. Craft, culture and product in the same frame.