Client
Lucchese
Industry
Heritage apparel
Scope
Photography, Film
Our hand
Partial scope
Also credited
Britton Hardcastle
The business problem
A brand with that much history doesn't need to be explained. It needs to be seen. The work was to show how that history comes to life.
Our hands on this build only. Other work shown was handled by the client or their partners.
The thinking
Freeroam Creative hired our Brand Hand, Britton Hardcastle as the camera operator, gaffer, and first AC to shoot the boots, the lasts, the leather and the people who live in them.
Photography & film
The work, shown as it was made.
What changed
A library of films and photography Lucchese can run anywhere - premium without polish, heritage without nostalgia. Craft, culture and product in the same frame.
Hand on the brand
- Britton HardcastleFilm and Photography
Who our hands collaborated with
Freeroam Creative (opens in a new tab)
Direrctor of Photography