Client
Ciano Farmer
Industry
Apparel
Scope
Film
Our hand
Partial scope
Also credited
Britton Hardcastle
The business problem
Every garment at Ciano Farmer is cut and stitched by hand. Most people only see the finished piece. The real story lives on the shop bench.
Our hands on this build only. Other work shown was handled by the client or their partners.
The thinking
Brand Hand partner Britton Hardcastle stepped into the workshop. He built a film focused on material selection, careful construction, and honest repair.
What changed
The film brings the Texas maker's process to light. Customers see the physical labor behind the handmade clothing before it ever ships.
Hand on the brand
- Britton HardcastleDirector, Film and Photography